“One in Twenty Nine” is an awareness campaign for the prevention of cervical cancer in South Africa.
The objective of this project was to devise an awareness campaign, which would promote awareness and educate the South African female population about Cervical Cancer. Ultimately, the campaign’s main aim or “call-to-action” is to motivate women to visit their doctor (or gynaecologist) and request a Pap Smear test.
The campaign strategy was devised through extensive research composed of interviews with health care experts, medical physicians and gynaecological practitioners as well as a representative of the Tshwane municipal health department. In addition user insights were generated through focus group discussions with a panel of female users of differing demographics as well as a survey of seventy South African.
The campaign roll-out included environmental, digital and printed media and a mobile clinic with relevant communication strategies.
The project has been featured in the book Sustainable Thinking: Ethical Approaches to Design and Design Management, AVA Academia (2013) written by Aaris Sherin.
Stationery and brand identity
Environmental branding (public bathroom)
Environmental branding (Mobile clinic)
Digital design projects created for various clients.
Freakdelia Digital Magazine
Brand Identity and cover design.
Editorial layout for Freakdelia Digital Magazine.
Responsive website for Partnershipp a network for entrepreneurs.
Social media strategy and campaigns.
Responsive website and identity design for a creative agency.
Coca-Cola Trophy Tour
Creation of graphics for the mobile and website for the Coca-Cola Trophy Tour under the direction of Creative Director Gustav Greffrath and information designer Coenraad Sutton.
Creation of graphics under the direction of Creative Director Gustav Greffrath for Nikefootball.com.
Creation of mobile splash screens for various clients under the direction of Creative Director Gustav Greffrath and information designer Coenraad Sutton.
Various projects and campaigns.
Buttons and weekly campaign development.
A collection of branding identities produced for a diverse group of clients.
Ooblique logo design.
Ooblique Corporate Identity
Corporate identity for a business consultant.
FindParking logo design.
Find Parking Identity
Find parking locates open parking spaces via a digital tracking website.
Jacaranda 94.2 FM FeelGood
Jacaranda 94.2FM FeelGood is a social outreach programme aimed at uplifting the lives of underprivileged community members through listener donations and participation initiatives.
Partnershipp Corporate Identity
Chiquito Bistro Brand Identity
Chiquito Bistro is a quaint Latin American themed restaurant in the heart of Madrid. Serving up a mix of foods from Colombia, Brazil, Peru and Venezuela, Chiquito Bistro has something for all senses.