Hello.

I'm an experienced senior design manager passionate about creating intuitive, digital product experiences and services people love and use daily. My goal is to meaningfully impact users at scale using human-centred design principles. I am equally interested in creating and supporting cross-functional teams to do their best work. My expertise is in design management, product management, product design, service design, UX design, content design, strategy and healthcare.

If you would like to know more about me, please check me out on Linkedin or drop me a mail on the contact page.

My core competencies are in the areas of business design, strategy and user experience. In addition, I am skilled in the following areas: design thinking, workshop facilitation, narrative and visual-story telling, human-centred research and business strategy.

Here’s a link to my CV and 2023 portfolio.

Business DesignBusiness Design is a human-centred approach to innovation. It applies the principles and practices of design to help organizations create new value and new forms of competitive advantage. At its core, Business Design is the integratio… — Business Design
Business Design is a human-centred approach to innovation. It applies the principles and practices of design to help organizations create new value and new forms of competitive advantage. At its core, Business Design is the integration of customer empathy, experience design and business strategy.

User Experience & Service DesignInteraction Design is "about shaping digital things for people's use", alternately defined as "the practice of designing interactive digital products, environments, systems, and services." User experience des… — **User Experience & Service Design**
**Interaction Design** is "about shaping digital things for people's use", alternately defined as "the practice of designing interactive digital products, environments, systems, and services." **User experience design** is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. User-experience design is a sub-discipline of interaction design. It is any aspect of a person's interaction with a given IT system, including the interface, graphics, industrial design, physical interaction, and the manual.

Strategic Innovation and Digital StrategyService design is the activity of planning and organising people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provide… — **Strategic Innovation and Digital Strategy**
**Service design** is the activity of planning and organising people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers.