Designing products, teams and systems that make complexity work.
I lead design through complex product and organisational challenges, connecting product strategy, technology and people to create experiences that work at scale.
From product strategy to shipped experiences.
A focused selection of work across conversational AI, enterprise platforms and digital services.
Designing the future of customer engagement.
Leading design across an emerging conversational AI ecosystem, from product vision and strategy through system design, experimentation, quality and launch.
Making complex AI understandable, configurable and useful.
Shaping Conversation Intelligence across Voice and Conversations, including the v2 to v3 migration, configuration model, real-time intelligence and the quality practices needed to evolve the experience without making customers relearn everything.
Selected work
Making a fragmented platform feel whole.
Reframing an ecosystem spread across 18+ platforms into a coherent agent experience.
From brief to global impact.
A global health service launched in one week, reaching 14.7M unique users across 20+ languages.
Designing health at scale.
Designing digital maternal health services around mobile-first access and large-scale public health delivery.
One experience across markets.
A major mobile product transformation across 16 countries and millions of users.
Designing one connected customer experience.
Transforming fragmented customer journeys across digital and physical touchpoints.
The work is bigger than the interface.
I build the conditions for good design to happen consistently: clear direction, strong teams, useful systems and close partnership with Product and Engineering.
I’m at my best when the problem is ambiguous, the organisation is changing and design needs to help create the path forward.
Clarity before complexity.
I connect customer needs, business goals and technical realities, then give teams the direction, structure and confidence to move.
Let’s build
something meaningful.
London · UK
Product · Strategy · People · Transformation