Design Director

Designing products,
teams & systems
for what’s next.

I lead design where complexity is highest, connecting product strategy, systems and teams to make ambitious products work.

Focus Product · Strategy · People · Transformation
Experience 15+ years across technology, AI, platforms and digital health
Based London
Selected Work

Designing through
complexity at scale.

A selection of work across conversational AI, enterprise technology, global health and digital transformation.

01
Twilio · Conversational AI

Designing the
agentic era.

Twilio Conversation Intelligence

Leading design across Twilio’s Conversational AI portfolio, bringing together Conversation Orchestrator, Conversation Intelligence, Enterprise Knowledge and Customer Memory into a coherent product experience.

Product strategy, design direction, systems thinking and design leadership across a complex AI platform.

Explore the work →
02
Global Technology Company · Enterprise

Making a fragmented
platform feel whole.

Customer support chat platform

Reframing an ecosystem spread across 18+ platforms into a coherent agent experience. Leading UX direction across product, content, engineering, data science and operations.

Product strategy, research and product design focused on making complex workflows easier to navigate.

Explore the work →

Other selected work

03–05
03
WHO Health Alert
WHO · Global Health

Designing a global health service in one week.

Designing and launching the WHO COVID-19 Health Alert across multiple countries, languages and health systems.

View work →
04
MTN consumer app
MTN · Digital Product

One experience across 16 markets.

Leading the redesign of a consumer mobile experience across 16 countries and millions of users.

View work →
05
MomConnect
MomConnect · Digital Health

Making essential health information accessible.

Designing a digital maternal health service built around the needs of mothers and healthcare systems.

View work →
How I lead

Design leadership
beyond the screen.

I work across product strategy, design direction, systems and people to create the conditions for ambitious products and teams to succeed.

Strategy Connect product ambition to a clear design direction and a shared understanding of the problem worth solving.
Systems Build coherent experiences, patterns and operating models that allow products and teams to scale.
People Build strong design teams, develop leaders and create the conditions for people to do their best work.
Execution Stay close enough to the product to help teams make difficult decisions and get meaningful work shipped.
About

Range,
depth
and clarity.

I’m a Design Director and product design leader who works where product, technology, people and business strategy meet.

Over 15+ years, I’ve led teams through platform transformations, complex enterprise products, AI-native experiences and high-scale digital services.

My role is often to bring clarity to ambiguity: define the direction, build the conditions for great design, develop strong teams and make sure the experience and the business move forward together.

Contact

Let’s build
something meaningful.

Get in touch →